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Monday, April 21, 2014

The Fresh New Sound of Muskoka

After nearly 4 1/2 years of broadcasting online, Hunters Bay Radio was approved by the CRTC to operate an FM radio station providing Community Programming to Huntsville and surrounding communities at 88.7mhz.
 
Our listeners have told us that they wanted to be able to listen everywhere and not be limited to an internet connection. The license allows HBR to fill a void in the local media by providing local news, commentary, and community programming as well as a great variety of music featuring local, independent music with a focus on genres that don’t get airplay on commercial radio.
 
HBR is a not-for-profit service and is staffed by a great group of volunteers and a few staff, who bring a passion for the music and topics that are of interest to them and the community.  We have over 25 people bringing you relevant programming each week and are always looking for volunteers to get involved in the station.
 
While we undergo a period of significant change and growth, we have no plans to abandon our internet technologies, and will continue to embrace the future that will be brought as the internet continues to morph into the dominant media distribution method of the future.

Watch for more information on our launch and fundraising initiatives that will take HBR (CKAR-FM) to the next level.  We hope to go live on FM early in 2014.  In the meantime, feel free to listen to us online via the many devices we support.

 

 

 

 

More Music

Playing much more music, from your favorites to classic pop, classic  alternatives, new music and stuff you’ve never heard before; Hunters Bay Radio will expand your horizons with the largest playlist in Muskoka, along with our News and Commentary, we will keep you informed, entertained, amused, and intrigued, but never bored.

Advertising

The Bay stretches your advertising dollar farther with rates starting @ $3.  Our systems seamlessly co-ordinate your Radio spot with a free* matching ad on our pop up radio player as your Radio spot plays increasing awareness of your message to listeners. Free online ads on our website linked directly to your web site are included with annual packages. Ads will rotate with each page view, offering a third opportunity to drive customers to your business. Real time information on impressions, unlike other stations let you know how many people are really listening.

For more information contact 705-788-7038 or email hbr@muskokaonline.com  

Demographics

Internet Radio targets a favorable demographic:

40% more likely to live in a household with higher than average income when compared to the general population.

Most “streamies” are educated, internet savvy & comfortable making purchases online. 

The percentage of professionals who listen to internet radio over terrestrial radio has grown from 12% to 20% in one year’s time.

News & Opinion

Hunters Bay Provides the News

News anchor, Jeff Carter will be updating local and internation news on the half hour from 6am until 9am and hourly until 6pm.  Muskoka Online's website will have the breaking news 24/7.  We invite you to talk back anytime you have something to say.

 

Internet Radio

 Online Listeners are a very dedicated and loyal audience

  • 41% listen for 3 hours+ each listening session
  • 82% claim their online station satisfies expectations by 80% or more
  • 30% of college Graduates prefer online radio to terrestrial stations
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